Welcome to your site for all the latest regarding the Gatorade-POWERade lawsuit. I have finally seen the entire lawsuit and wanted to share pieces of it with you, especially for those who haven't seen these commercials and want to see what is at issue here.
"The message that Coca-Cola is sending to consumers in the Drag Race Commercial is obvious: POWERade Option not only has fewer calories than Gatorade, but also is superior to Gatorade as a sports drink. In this commercial, the cart with ten bales of hay, which represent POWERade Option, outperforms the cart with the heavier load 50 bales of hay), which represents Gatorade. In other words, Coca-Cola is telling consumers that POWERade Option's fewer calories literally make you go faster. However, Coca-Cola cannot possibily substantiate this overall superiority claim. Indeed, the opposite is true: the calories present in Gatorade supply additional energy to working muscles and, as a result, increase endurance and performance. POWERade Option, which contains negligible calories, cannot refuel athletes in a similar manner."
"The Tennis Shoe Commercial opens with a shot of a women's leg, filmed calf down. The woman is wearing white athletic socks, pulled up to her knee and a pale blue tennis shoe with perfectly tied white laces. Next, the camera pans to the right to reveal the leg of the second woman who is also wearing white athletic socks, although hers are scrunched down to her ankle in disheveled fashion. The second woman also wears a tennis shoe. However, it is apparent that there is something very wrong with this woman's shoe, as she was unable to lace them properly. Indeed, the laces spill over the side of the shoe in a mangled mess...(One woman has 10 lace holes in her shoe, another has 50)....The commerical ends in the same way as the Drag Race commercial."
Here is another great allegation:
"Coca-Cola's deception is intentional. Coca-Cola's commercials are a cynical attempt to exploit a national obsession for "low carb" or "low calorie" products and to take advantage of a general consumer misconception about the benefits that calories provide in a sports drink."
Funny thing about the lawsuit is that the folks at Gatorade don't mention one thing about the fact that they actually have a product that they perceive as competing with Option -- Propel. There is not one single mention of the word "Propel" in the entire suit.
Lucozade would kick the arse of both of these so-called "energy drinks".
Posted by: meehawl | March 28, 2006 at 07:48 AM
Haven't tried it, but i'd love to.
Posted by: Darren | March 28, 2006 at 11:03 PM
Who the hell has a Gatorade Blog? You must be getting paid a hell of a lot of money.
Posted by: What the? | March 30, 2006 at 12:54 PM
This is stupid!!! It is a commercial! Gatorade will be wasting tax payers money in court, Thanks Gatorade
Posted by: Otter1382 | March 30, 2006 at 01:33 PM
This is absolutley AMUSING
GO Gatorade
BTW if you did'nt care for it you would not be here yourself!
Posted by: MeMommie | March 30, 2006 at 01:54 PM
A blog about Gatorade. Very corporate. Very unoriginal.Very bland.
Posted by: meh | March 30, 2006 at 03:44 PM
I think that this allegation is stupid. Since when you need the aprobal of the competitionto make an ad?
Posted by: Luz | March 30, 2006 at 04:34 PM
A new angle for publicity, but do you actually think any of really care all that much. A whole blog on Gatorade ??? This is nothing more than an endless commercial.
phillip green
Posted by: phillip green | March 30, 2006 at 04:59 PM
This is just stupid! Ok, the body is burning calaries while working out (and all the time for that matter), and an athlete would consume adiquate calaries to proform, so more or less by 40 cals is not worth crying over. Although the average person working out to burn extra calaries would be extatic to have 40 fewer to burn. I think the point was that a less burdened entity is capable of more than the more burdened. To be honest, I think the court should levy hefty fines against the filing party!
Posted by: Blah blah blah | March 30, 2006 at 04:59 PM
The lawsuit is ridiculous. The commercial was hilarious. I workout 3 times a week and I never drink Gatorade. I drink water. I am ecstatic that there is a drink with flavor AND less calories that will replace fluids and some electrolytes/carbs. Gatorade doesn't improve performance and neither does Powerade. They are drinks. Get over yourselves Coke. You suck.
Posted by: TimeForThis | March 30, 2006 at 06:24 PM
As for he propel comment at the end of blog, Gatorade claims it to be fitness water, not a sports drink like powerade does.
Gatorade rules!
Posted by: Christopher Summerhays | March 30, 2006 at 06:41 PM
whoever devotes an entire blog to a drink has real issues... get help quick.
Posted by: yaya | March 30, 2006 at 06:44 PM
Let me get this right, this is a blog about Gatorade. Just for that I will never buy Gatorade again. But then again, I am also reading this blog so what does that say about me?
Very Bored.
By the way . . . lamest lawsuit ever. Gatorade get over it and get powerade back with an even better commercial. Lets stop being a bunch of wussies and get revenge, frickin cry babies.
Posted by: Stupid | March 30, 2006 at 07:46 PM
Both companies a full of crap. Dig a hole in the ground and put a straw in it, and voila!
Posted by: Bigfrickindeal | March 30, 2006 at 07:48 PM
Very cool. An info blog. Quick and simple to find snippets of Gatorade news. It answered my questions about that weird but funny commercial.
BTW, for those of you who dog the blog here: Let's review. Didn't you find the blog, then read the blog, then have nothing else to do with your time but post to it just to complain. Hmmm...if you're looking for lame, check the reflection off your monitor.
Oh, it's you. :) Losers -1, Gatorade Blog +1
Posted by: Neo | March 30, 2006 at 10:35 PM
Very cool. An info blog. Quick and simple to find snippets of Gatorade news. It answered my questions about that weird but funny commercial.
BTW, for those of you who dog the blog here: Let's review. Didn't you find the blog, then read the blog, then have nothing else to do with your time but post to it just to complain. Hmmm...if you're looking for lame, check the reflection off your monitor.
Oh, it's you. :) Losers -1, Gatorade Blog +1
Posted by: Neo | March 30, 2006 at 10:36 PM
Darren Rovell, my friend, you are what I would like to call a genius. Making an entire lifestyle being a sports drink analyzer! I'm sure you enjoy these endless complaints concerning this blog and the pointlessness of it but these people are simply misguided. By leaving complaints, they have only revered thier stupidity. I mean they used thier time reading the blog so pbviously it serves a purpose. Funny little people; if they only knew that each time they visited this site that they are only fueling your momentem....
Posted by: The Realist | March 30, 2006 at 10:55 PM
wow i think that water is better than both gatorade and Powerade.. Its natural and you dont have to pay a dollar a bottle.. what a rip!
Posted by: WhoDeyWhoDey | April 06, 2006 at 10:31 AM
Are you for real? Gatorade Blog?
Powerade! There, am I in trouble now????
WTF?!?!?!
Posted by: Mike Topham | April 11, 2006 at 05:13 PM
You guys are all obviously reading this blog that gets hundreds upon hundreds of hits per day. If you don't want to come back, fine, but there are thousands of people who have found this site useful and I'm proud to be TheGatoradeGuy!
Posted by: Darren | April 12, 2006 at 01:13 PM
Hi,
I have a sealed bottle of Gatorade which contains a piece of paper in it, now is this for some health reasons?
I am not able to find a right contact to complain - can someone help.
Regards,
Bill
Posted by: Bill Gaheer | May 22, 2006 at 02:01 AM
which do u think is bettr gatorade or powerade but personally i like gatorade bettr but wats ur opinion?
Posted by: lex | February 07, 2007 at 01:20 PM
hola
my name Mercades
i just move to Canada and i doing a project
and i wondering how powerade improves your performance?
i cant find anywhere
could u help me?
thank you
love!
-Mercades
Posted by: Mercades buinito | March 01, 2007 at 03:38 PM
your full of shit!
Posted by: steve petersen | June 29, 2007 at 03:09 PM
Your'e full of shit!
Posted by: steve petersen | June 29, 2007 at 03:10 PM