Welcome to your site for all the latest regarding the Gatorade-POWERade lawsuit. I have finally seen the entire lawsuit and wanted to share pieces of it with you, especially for those who haven't seen these commercials and want to see what is at issue here.
"The message that Coca-Cola is sending to consumers in the Drag Race Commercial is obvious: POWERade Option not only has fewer calories than Gatorade, but also is superior to Gatorade as a sports drink. In this commercial, the cart with ten bales of hay, which represent POWERade Option, outperforms the cart with the heavier load 50 bales of hay), which represents Gatorade. In other words, Coca-Cola is telling consumers that POWERade Option's fewer calories literally make you go faster. However, Coca-Cola cannot possibily substantiate this overall superiority claim. Indeed, the opposite is true: the calories present in Gatorade supply additional energy to working muscles and, as a result, increase endurance and performance. POWERade Option, which contains negligible calories, cannot refuel athletes in a similar manner."
"The Tennis Shoe Commercial opens with a shot of a women's leg, filmed calf down. The woman is wearing white athletic socks, pulled up to her knee and a pale blue tennis shoe with perfectly tied white laces. Next, the camera pans to the right to reveal the leg of the second woman who is also wearing white athletic socks, although hers are scrunched down to her ankle in disheveled fashion. The second woman also wears a tennis shoe. However, it is apparent that there is something very wrong with this woman's shoe, as she was unable to lace them properly. Indeed, the laces spill over the side of the shoe in a mangled mess...(One woman has 10 lace holes in her shoe, another has 50)....The commerical ends in the same way as the Drag Race commercial."
Here is another great allegation:
"Coca-Cola's deception is intentional. Coca-Cola's commercials are a cynical attempt to exploit a national obsession for "low carb" or "low calorie" products and to take advantage of a general consumer misconception about the benefits that calories provide in a sports drink."
Funny thing about the lawsuit is that the folks at Gatorade don't mention one thing about the fact that they actually have a product that they perceive as competing with Option -- Propel. There is not one single mention of the word "Propel" in the entire suit.