I must admit, when I saw the new Dwyane Wade Gatorade commercial that debuted last week, I wasn't really a big fan. How did it communicate anything at all about Gatorade? But I've kind of softened up a bit. I do like it. I like it because it gets people talking. What do you think? Take a look below.
April 2007
Darren Rovell's books
Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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As a extreme NBA fan, this commercial has got to be one of the best i've seen for a while...good job!
Posted by: Greg Lafont | February 26, 2007 at 08:27 PM
Well Greg. It certainly has a lot of people talking.
Posted by: Darren | February 26, 2007 at 09:27 PM
i like it alot. because d wade is such a quiet guy, not a self promoter, like so many young atheletes these days, its a commercial spot that puts some humor to him and shows him in a different light. When putting this out, along with the documentary style commercial by converse, the wireless phone spot with Barkley, and the Lincoln Nav commercial, it gives him a more well rounded public image to build on as one of the new superstars of sports.
This spot, specifically, doesnt actually show the usual Gatorade green or blue sweat, is funny and gives him the spotlight similar to the way they did for D Jeter or M Jordan. Needless to say I liked it alot.
Posted by: patrick lawrence | February 27, 2007 at 10:10 AM
My 10 year old son, Brandon, is a huge NBA fan. When he saw Wade's new Gatorade commercial, he laughed hysterically for about 10 minutes. We both spent the rest of the NBA All-Star Weekend trying to catch the commerical again. I think that speaks to the appeal of the commerical...and the lack of appeal of the All-Star Weekend. It's a great commerical.
Posted by: Kevin L. Williams | March 05, 2007 at 11:29 AM
very funny commercial by a very good person and outstanding athlete. this is the best commercial i've seen, it's has an all round appeal. (realistic/funny)
Posted by: karl cooper | March 05, 2007 at 02:40 PM
is it just me or is good Dwyane a dead ringer for Mars Blackman?
Posted by: bill | April 23, 2007 at 07:06 PM
Thanks for sharing!
Posted by: Acomplia | February 16, 2008 at 12:26 PM
Very interesting commercial. I would like to recommended to all people that practice sports and have sweaty armpits problem that they can resolve it. I resolve my problem, you can do it too.
Posted by: Sweaty Armpits | September 23, 2009 at 11:10 AM
Very nice comercial... I like it.
Posted by: Canada Online Pharmacy | October 20, 2009 at 01:13 PM
Dwayne Wade is not the proper person to do a gatorade announcement, a bad marketing site.
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I like the comercial, he is so hot!
Posted by: Penis Stretching | October 22, 2009 at 03:36 PM
I like it because it gets people talking, and he is so hot....
Posted by: Buy Viagra | October 23, 2009 at 10:10 AM
Gatorade campaigns are always interesting, i like this one.
Posted by: Man Boobs | October 23, 2009 at 12:53 PM
I think the successfulness of these brands consists in a in-deep monitoring of the consumer's behavior to keep them satisfied.
Posted by: Stress Relief | October 23, 2009 at 06:03 PM
Oh my God!! He is so hot...
Posted by: Fitness Exercises | November 02, 2009 at 04:23 PM
Gatorade campaigns are always very aggressive.
Posted by: Sildenafil | November 05, 2009 at 05:26 PM
I've always liked Gatorade commercials but this is my favorite.
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Dwyane your photo is priceless hahaha I laugh a lot about that.
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He is a real man, I love you sweety!!! And the commercial is great.
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Dwayne can you tell me about gatorade's formula ?
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This is a good site I love the gatorade is so good.
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I love gatorade's announces on Christmas
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Great commercial Dwayne !!
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