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April 2007

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Darren Rovell's books

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Thanks for the great interview. It helped clear things up.


You are welcome. Glad I made the effort to try to clear things up here. I think there's an execution issue, but the intention is good and rational.

Todd Charske

Guees fluids are important. Everyone knows that but why is this better than water?

- Todd Charske

Eric Casey

Or they might be trying to get into the Vitamin Water market, which has a drink for every part of the day.

Todd Charske yes Todd Charske!

Why is The AM drink better than regular Gatoade or even different?

Isn;t the point of both drinks to hydrate you?

- Todd Charske

Todd Charske yes Todd Charske!

Please respond I'm curious!

Todd Charske

Katie Volzer

I love Gatorade AM flavor orange-strawberry.

Scott Gunerman

if you are trying to hydrate yourself, why in the world would you drink something with salt in it? that makes no sense to me. please explain why anyone should drink gatorade at anytime.


Pardon me if I'm wrong, but I believe salt is one of those great "electrolytes" that Gatorade markets. Salt actually does help your body absorb water, but in the long run I believe it can dehydrate you.

Great interview, although I have no idea who that Dr. is. I actually looked at this site because it's 11:00 p.m. and I was wondering if it was a sin for me to drink this "Gatorade A.M." The artical provided some good feedback.

When I first saw this product I actually thought the Gatorade had caffeine in it. Good to know I'm wrong.

mr science

Electrolytes--like sodium, calcium, and potassium (there are others)--are important as they are in the liquidy part of your body that is outside and inside of your cells.

It is through changes in the amount of electrolytes inside and outside of your cells that things happen. It is how nerves and muscle work.

When you sweat you lose certain electrolyes along with water. As training occurs you lose less electrolyes with water in sweat.

Water alone tends to dilute things (lowering concentrations). Gatorade claims that 6% glucose helps with absorption (according to Gatorade Sports Science Institute or whatever).

Yeah. Electrolytes are important. Gatorade is really meant to be a palatable way to replace electrolytes. Is it necessary for most people? No. A lot of it is marketing.

kid in the front

You mean like the proton pump in the cristae of the mitochondria during respiration, mr science?!?!?!

(seriously, good post. It's helpful)


Salt doesn't dehydrate you. Putting salt in retains water, so, if you put salt in, without fluids, yoru body retains the water it has. It has a difficult time expelling the water in the body. However if you put too much water in, and not enough salt, you end up with a condition known as hyponatremia. For this to occur one needs to drink around two and a half gallons of water in a twenty four hour period, with almost no salt intake.

Another thing, the mind is a very powerful tool, and if you believe you need something in the morning to help your workout, you will. The fact of that matter is, your muscles store enough usable glycogen in them overnight to be able to run(yes, literally run) for about sixty minutes after waking, with no food intake. Gatorade is not a necessary additive to your morning workout, unless you plan on doing continuous aerobic exercise, for more than sixty minutes.


This is the first step in the "Brawnndo" sports-drink takeover that Mike Judge prophecied in "Idiocracy": It's got electrolytes!


Jer I was thinking the exact same thing! Next thing you know it will be served to babies and cows!

Electrolytes are what plants crave!


Why don't you guys quit worrying about it and go dom something better?


And here I was thinking that this stuff replaces the other fluids lost during sleep.

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I haven't been up to much today. What can I say? I can't be bothered with anything lately. I just don't have anything to say these days, but eh. I don't care.

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Power to the people is, is not a good idea


Dumbest idea yet... anyone who buys this drink is a moron.

And kid salt DOES dehydrate you, it does make you hold more water but at the same time draws that water out of the cells that keep you hydrated. Why do you think salty snacks make you thirsty? Or why seawater can cause severe dehydration...

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I've just been letting everything pass me by , but so it goes. I just don't have much to say these days. Pfft. I can't be bothered with anything. More or less nothing seems worth doing. I haven't gotten much done recently, but oh well.


I've just been letting everything pass me by , but so it goes. I just don't have much to say these days. Pfft. I can't be bothered with anything. More or less nothing seems worth doing. I haven't gotten much done recently, but oh well.


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More or less nothing seems important. It's not important. Shrug. Whatever. I've just been hanging out doing nothing, but eh. I can't be bothered with anything lately.

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