I thought I saw it all. The juice of everything -- including the cucumber (pickle, to be more specific) -- is being marketed as the isotonic solution to Gatorade. Then I walked into Whole Foods tonight and saw Amy & Brian's Coconut Juice. On the back, it said it was an isotonic drink perfect for before or after exercise to help combat dehydration. Perfect, except for the fact that it was one of the most hidious things I've ever tasted. Just to clarify coconut juice is the water that is found inside young coconuts. I can't imagine anyone choosing this over Gatorade -- or even pickle juice for that matter.