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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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After all my criticism of the way Gatorade A.M. was first pitched on the bottle, you'd think I would bash Gatorade A.M.'s advertising. But I love it. Because it's right. They pitched it as the Gatorade with morning flavors, which is exactly how I said they should have pitched it in the beginning. The commercial is also well executed. Love Garnett in the "Milkman" role and Peyton walking out the door. To take a look, click below.
Personally, I found this ad disturbing -- http://needcowbell.blogspot.com/2007/03/gatorade-am-and-smiling-milkman.html
Posted by: morecowbell | April 07, 2007 at 10:12 PM