I never thought I'd be asking this. All I did was post the Gatorade A.M. advertisement and said I liked it. Then I received the comment from a woman who writes a blog called "I Need More Cowbell." Let me summarize what she wrote in her blog entry:
- She's surprised Gatorade had a black athlete (Kevin Garnett) play the black milkman "a la 1930."
- All Garnett's customers are white: Soccer players Abby Wambach, Kristine Lilly, Mia Hamm and Peyton Manning.
- Kareem Abdul-Jabbar, the other black athlete in the ad, is doing yardwork. All the other athletes in the ad are white and are playing athletes.
I didn't even think this deserved the time of day and then a co-worker of mine at CNBC said he couldn't help but think when he was watching it how racist it was. I don't know, maybe I'm just cynical. But I think they just happened to cast Garnett as the milkman because he's long and lanky and looks funny in the role. As for Kareem Abdul-Jabbar, he's not portrayed as an athlete because he's no longer active. For the record, neither is Mia Hamm who is driving the car to pick up her fellow soccer players because she's retired as well. And on Kareem's "yardwork" role. Puhleeze. It's not like he's watering Peyton Manning's yard. I think he's watering his own yard. Well, I have a feeling this is going to be a flashpoint as much as the "Does Gatorade Have Phallic Bottles?" controversy was -- so feel free to weigh in. And so you don't have to scroll down a couple entries, here's that ad for you to watch again.