For years, we've heard from the folks at PacificHealth Laboratories with their Accelerade product. How they had the right carbohydrate to protein formula that Gatorade didn't have. How the true athletes were using their product and how the science proved that their product was better. The problem was that, at first, they didn't have a ready-to-drink product and their bigger problem was that they didn't have any money to advertise. Well, now Accelerade is being given its biggest push ever because Cadbury Schweppes bought it last year and Brandweek is reporting that the company is preparing to spend an astounding $50 million in Accelerade advertising. Gatorade currently commands 82 percent of the $4 billion sports drink market, so good luck. Accelerade is going to hit the protein point home, something that Gatorade doesn't have, but critics of Accelerade say that protein doesn't enable the product to taste as good as Gatorade and Gatorade has always contended that the benefits of during workout protein ingestion are inconclusive. Protein is most needed in the post-workout stage for muscle recovery. But Accelerade claims to increase endurance by 29 percent. At $2.79, it costs double a 20 oz. Gatorade, which I think will make it too costly for this mainstream ad buy and distribution attempt to let this all make sense. My prediction -- another Gatorade pretender. Another bust. But a good option for the hard core. Just keep this stuff and advertising to the hobby stores.