Darren Rovell's Gatorade blog

McDonald's To Carry Gatorade

Major news breaking today out of McDonald's, as the fast food chain -- which has sold Coca-Cola products exclusively since 1955 -- is now offering PepsiCo's non-carbonated offerings at select restaurants. This of course includes Gatorade, which is very interesting. From what I understand, Gatorade was rarely sold at the former PepsiCo restaurant chains -- including Taco Bell and KFC -- because the folks at Gatorade always believed that they should push the product only for an athletic occasion instaed of a casual drinking occassion. I'm sure the people at PepsiCo are so thrilled that they might get a piece of Mickey D's business that they don't really care about how it could hurt Gatorade's image.

Gatorade's New Logo

I was always told that the folks at Gatorade were a little shy at changing up the logo and now I know why. The logo that was is the logo that shall always be. I was in the supermarket this weekend and saw the Gatorades with the new logo. It looks weak like they trimmed it down or something. The iconic bolt is still there, but the font is not as think. Take a look at the picture. They haven't changed the logo on Gatorade.com yet.