Major news breaking today out of McDonald's, as the fast food chain -- which has sold Coca-Cola products exclusively since 1955 -- is now offering PepsiCo's non-carbonated offerings at select restaurants. This of course includes Gatorade, which is very interesting. From what I understand, Gatorade was rarely sold at the former PepsiCo restaurant chains -- including Taco Bell and KFC -- because the folks at Gatorade always believed that they should push the product only for an athletic occasion instaed of a casual drinking occassion. I'm sure the people at PepsiCo are so thrilled that they might get a piece of Mickey D's business that they don't really care about how it could hurt Gatorade's image.
