I was always told that the folks at Gatorade were a little shy at changing up the logo and now I know why. The logo that was is the logo that shall always be. I was in the supermarket this weekend and saw the Gatorades with the new logo. It looks weak like they trimmed it down or something. The iconic bolt is still there, but the font is not as think. Take a look at the picture. They haven't changed the logo on Gatorade.com yet.
April 2007
Darren Rovell's books
Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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I just saw these new ones at a local Wawa store on 13 March 2007.
Posted by: Ivy | March 17, 2007 at 05:21 PM
I have 3 botteles of gatorade date 2006 (dec.) any good???
Posted by: sally gonzalez | March 20, 2007 at 12:16 PM
When I seen the new gatorade logo it made me feel as if it wasn't interesting anymore. Like I didn't want it. I thought it was a tradition or something. Nice blogs though man. Big ups to Florida University.
Posted by: Calvin Wilkerson | October 22, 2007 at 09:07 AM
and dream. I remember gardening I noticed little I was competing my dad and eat reminded
Posted by: glassnightal | May 25, 2008 at 02:28 PM