I was always told that the folks at Gatorade were a little shy at changing up the logo and now I know why. The logo that was is the logo that shall always be. I was in the supermarket this weekend and saw the Gatorades with the new logo. It looks weak like they trimmed it down or something. The iconic bolt is still there, but the font is not as think. Take a look at the picture. They haven't changed the logo on Gatorade.com yet.