I was sitting on the plane going from Boston to New York two weeks ago and I was sitting next to someone who was privy to some very interesting information. I have no reason to out her so I'm not going to say her position or where she works, but she told me that Gatorade just changed its logo design -- I guess it's more of a font change. If anyone has seen the new look, let me know and where you found it.
April 2007
Darren Rovell's books
Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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