For months, the folks at Gatorade had one piece of communication with consumers on Gatorade A.M.: the label on the back of the bottle at the supermarket. We're not sure why it took them so long to do it, but Gatorade.com now has an entire section devoted to the latest brand of Gatorade. The execution is exactly right.
Here's what it says: "Research shows that about 50% of exercisers aren't fully hydrated before their morning workout. For those athletes, there's Gatorade A.M. With no caffeine, Gatorade A.M. contains the same scientifically proven formula as Gatorade Thirst Quencher with flavors developed to appeal to you in the morning."
Now that makes a whole lot of sense to us. That's the great idea that we think Gatorade A.M. is. Now, let's -- for a final time -- show you what's on the back of the bottle of Gatorade A.M.: "Gatorade A.M. helps you put back the fluids and energy you lose during a full night's sleep."
Not the same message being conveyed. We think the folks at Gatorade are going to change it. Keep you eyes peeled and let us know if you catch it before us.
I had a bottle of Gatorade AM and I must say the flavor was very light. It would be perfect as a before AM workout drink. I also thought the drink had less sodium than regular Gatorade, which also made it easy to drink early in the morning.
Posted by: Kirk | February 12, 2007 at 04:02 PM
I had a bottle of Gatorade AM and I must say the flavor was very light. It would be perfect as a before AM workout drink. I also thought the drink had less sodium than regular Gatorade, which also made it easy to drink early in the morning.
Posted by: Kirk | February 12, 2007 at 04:02 PM
Regarding my comment in the previous blog post, I'm feeling more and more like Watermelon Ice is out. I was at the local Big Y supermarket last night, and it was gone from their shelves as well. Is Watermelon Ice available anywhere anymore?
Posted by: Greg DeSantis | February 13, 2007 at 10:22 AM
Watermelon Ice has also been removed from the Gatorade website. Buy it while you can...
Posted by: Greg DeSantis | February 17, 2007 at 01:56 PM
Doesn't the regular drink hydrate you? I'm confused here.
- Todd Charske
Posted by: Todd Charske yes Todd Charske! | February 21, 2007 at 07:50 PM
Yes, regular Gatorade does hydrate you. Gatorade AM has a less intense flavor so it is easier to drink/digest in the morning.
Posted by: Kirk | February 21, 2007 at 11:57 PM
They have Peyton Manning making the rounds to promote Gatorade AM, he was on Mike & Mike this morning...
Posted by: Jim A | March 14, 2007 at 10:34 AM
The new Gatorade AM ad with Kevin Garnett immediately disturbed me: http://needcowbell.blogspot.com/2007/03/gatorade-am-and-smiling-milkman.html
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