Stupid me. I thought it was a bad copywriter. But apparently Gatorade A.M. really is about replenishing what you lose from sleep. Not just the great idea of having good, less harsh flavors for people who work out in the morning. How do I know this? I just got a more comprehensive fact sheet from Gatorade. And I got this ridiculous information.
"Based on research on fluid turnover, people lose fluids overnight while they're sleeping -- sometimes as much as a quart of water, similar to the amount to what one might lose during an hour long workout. Energy reserves in the liver are also greatly reduced overnight."
Are they kidding me? Do they need to go read my book again?
This from my book, from former Gatorade exec Sue Wellington: "The vulnerability to me is that you get so excited about the big opportunity and you somehow forget that you are a club, that you are for athletes, and that you won't ever do anything commercially that gets in the way of that."
You think she ever thought that Gatorade was going to go after the "sleeping market!" Holy smokes.