Gatorade Vs. Chocolate Milk is the forever recurring story. Newspapers love to keep running it again and again because it seems so contrary to popular opinion. The bottom line for me was that even if chocolate milk does have some recovery benefits over Gatorade, it doesn't matter because no one has effectively marketed a targeted milk just to athletes.
Well, not like it will ever it Gatorade a run for its money, but things have changed folks. Today, on the back of my copy of Sports Business Daily, I saw an add for a product I have previously never heard of.
It's called Muscle Milk. And they claim the Miami Hurricanes, UCLA Bruins, USC Trojans, Stanford Cardinal, Colorado Buffaloes, ASU Sun Devils, FSU Seminoles, Hawaii Warriors, Cal Golden Bears and Georgia Tech Yellow Jackets as clients.
Muscle Milk is made by Cytosport and comes in some pretty unbelievable flavors, including: Chocolate Banana Crunch, Chocolate Mint Chip, Egg Nog and Strawberry Milk Shake.
It's an interesting play though it can never be compared to Gatorade. It has 18 grams of fat per serving and with two cups of milk, it's 640 calories. A drink gives you more than 60 percent of your daily protein.
Gatorade is not only for elite athletes. This drink clearly is. That's why it will forever be a niche market thing.