Pickle Juice...One Step Further

Because it packs so much sodium, pickle juice has long been considered a good electrolyte replacer. And since it's much weirder than Gatorade, journalists love to write about teams that pick up on the trend. In recent years, pickle companies have started to sell more juice, but now it's out of control. A company called Golden Beverages actually has a drink called Pickle Juice Sport. I kid you not. It's the brain child of a guy named Brandon Brooks, who was inspired to create the invention -- according to the Web site -- after he watched a game in 2000 between the Philadelphia Eagles and the Dallas Cowboys, played in 109 degree heat. The Eagles, who won the game, were drinking pickle juice.

It was really the height of the pickle juice craze. The buzz has seemed to die down since then. So it should be interesting to see if this drink gets anywhere. It's lone endorser is Dallas Cowboys tight end Jason Witten, whose team was on the losing end of that game, even though he wasn't a Cowboys player then. Huh? Yeah, we kind of though the guy needed an Eagle too!

Pickle Juice Sport claims to have 15 times the electrolytes of Gatorade and 30 times the electrolytes of POWERade. At $1.50 per bottle, it's available at 7-11, Valero and Albertson's and will soon be available in Costco.

Comments

[Todd Charske]

Is that all it is salt? FYI the average american gets about 20 times the amount of salt they need everyday. I heard in a Big Mac you get 10 times the amount of salt you need in a whole day.

- Todd Charske

[Bonnie]

Interesting. I have been eating pickles and drinking Gatorade to battle "morning" (euphemism for every damn minute of the day)sickness. Maybe it is the electrolytes that is helping! Maybe the marketers should consider the pregos for a market expansion...