It is with great sorrow that I write today to say that this is the last post on the Gatorade blog. In 14 months, I've written 309 posts and got smart feedback from many of you. I still deeply love covering the brand and the growing industry, but because of increased responsibilities, I no longer feel I can devote the time that this deserves. I will continue to leave the blog active for people who want to search the archives. For those of you who are interested in Gatorade, I obviously encourage you to purchase my book. Thanks you all for making the sports drink world a better place and if you'd like to contact me, I'm still at TheGatoradeGuy@aol.com.