Terry Harlon was vacationing in Rocky Mountain National Park in Colorado, when a one-day hike stretched into an eight-day affair. He got lost so he had to brave the elements with a water bottle and a compass.
A bottle of Gatorade did more than quench Terry Harlon’s thirst; it delivered a promise of rescue to the hiker in an attached note with the words, “We will be back,” on his eighth day lost in Rocky Mountain National Park, Harlon said today. According to news reports, he was spotted by helicopter on the eighth day, but the helicopter couldn't land. So they dropped a Gatorade bottle with this note on it: "Sit tight. We'll be back."
It was a perfect Gatorade moment. Then of course, the 48-year-old ruined it by telling reporters he wanted (Gatorade parent PepsiCo's competitor) a Coke!"