Gatorade.com Relaunches
I think the folks at Gatorade deserve kudos for their Web site relaunch. For years, it drove me nuts that they had this ridiculous pop-up stuff. It's an excellent site now. They have a "Meet the Scientists" of the Gatorade Sports Science Institute page, a really cool flavor finder, a pop-up Gatorade athletes page (note how the logos have been taken off Derek Jeter and Mark Prior), a TV commercials page and behind-the-scenes footage from the "It's A Whole New Ballgame" ad and an interview with Dwyane Wade.

Best. Site. Ever.
Posted by: metro | July 05, 2006 at 12:04 PM