Gatorade Product Placement
Gatorade is of course the father of modern day product placement in sporting events. That's why it comes as no surprise that the brand was one of the most prominent brands in major championships this year. Nielsen Sports just released their Sponsorship Scorecard, which is meant for companies who want to try to gauge their return on their investment for marketing deals. Here are the most visible brands in the championships this year.
Daytona 500 (2/19/06): Lowe's Home Improvement, Chevrolet, Budweiser
U.S. Open Men's Final (9/11/05): JP Morgan Chase, Lexus Auto, Olympus
Super Bowl (2/5/06): Motorola, Gatorade, Pepsi
Rose Bowl (1/4/06): Citibank, Cingular Wireless, Gatorade
Oh Father how great it is!
Todd Charske
Posted by: Todd Charske | September 13, 2006 at 05:12 PM
Very cool site. Will be reading the archives for quite a while. Thanks,
Posted by: Jeffrey Smith | April 10, 2007 at 10:08 AM
i was wondering who i could send my resume to for a job at the gatorade plant. if you could get back to me that would be great. thank you berry torix
Posted by: Berry Torix | September 23, 2007 at 11:55 PM