Gatorade is of course the father of modern day product placement in sporting events. That's why it comes as no surprise that the brand was one of the most prominent brands in major championships this year. Nielsen Sports just released their Sponsorship Scorecard, which is meant for companies who want to try to gauge their return on their investment for marketing deals. Here are the most visible brands in the championships this year.
Daytona 500 (2/19/06): Lowe's Home Improvement, Chevrolet, Budweiser
U.S. Open Men's Final (9/11/05): JP Morgan Chase, Lexus Auto, Olympus
Super Bowl (2/5/06): Motorola, Gatorade, Pepsi
Rose Bowl (1/4/06): Citibank, Cingular Wireless, Gatorade