Gatorade Goes On Offensive With Endurance
So a week after noting that I thought that the Gatorade Endurance strategy was off target, I have to admit that I'm impressed by the latest thing the company has done on this front. Gatorade hired Targetbase (http://www.targetbase.com/) to do a terrific direct marketing piece. I got a box in the mail. You open it up and it's a huge foldout piece that explains why Gatorade went Endurance. At the end, there's a coupon for a free try of the drink.
I wonder where I can get one?
Posted by: Kirk | June 13, 2006 at 11:20 PM
Ditto...
Posted by: David | June 14, 2006 at 11:01 PM
Over here in austina dn houston there si endurance formula everywhere, including gas stations. However we do not use it that much, i mean every time i go to HEB is like they do not see enough of them. I think they need more advertizement.
Posted by: Aduren | June 16, 2006 at 10:15 AM
Advertisement is why everyone drinks water bottled from New York city water (The worst in the world probably) that has been filtered as opposed to their home tapo water.
Todd Charske
Posted by: Todd Charske | September 08, 2006 at 10:16 PM