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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
« Gatorade Goes On Offensive With Endurance | Main | Gatorade & NHL »
I have to take this time to commend the folks at Gatorade for going after Dwyane Wade. I truly believe that he is the most marketable player in the NBA today and certainly if his Miami Heat can win one more game and win the championship, it will solidify him in that position. Good for Gatorade for making the move on Wade earlier this year before his price went up or before he took on some energy drink to sponsor.
I believe you are correct on this but how do you explain your next post with them going after the NHL. It is not that important anymore the NHL is not getting the ratings even Wrestling gets.. Well those are huge..
Posted by: David Evertsen | June 20, 2006 at 09:03 PM
yea Dwyane wade.luv him kiss him meet him cuz nobody can beat him!!
Posted by: shaunna | August 11, 2006 at 07:07 PM
I think...faget that... I kno Dwyane is one of the best players in the league, atleast in the top 5. He ain the next MJ, Lebron aint and carmelo ain no where close cuz there will never be another MJ!! But Dwyane is gifted wit great skills and the perfect body and looks and a remarkably cute smile, fast it the dude is sexy. Luv him always hopes he stay wit tha heats for ever!!!O yea incase u didnt get that its DWYANE WADE!!! and dont u forget that name, i dont think you will be able to anyway.
Posted by: mz_kay | August 11, 2006 at 07:15 PM
The USA team could use some help any ideas?
Todd Charske
Posted by: Todd Charske | September 08, 2006 at 10:07 PM