Here Comes Vitaminwater

About a month ago, I reported that Glaceau's Vitaminwater had signed a slew of athletes in order to relate its product to those who usually chose Gatorade or POWERade on their sports drinking occasions. Here's an early look at their ad with Allen Iverson:

Comments

[J McElfresh]

I recently discovered the Gatorade blog and find it interesting that someone seemingly promoting Gatorade would also promote a competitor in Vitamin Water. Sure they have signed many athles to endorse the product but why? It appears Glaceau is making an attempt to get ahead of the Pepsi marketing curve (which is the parent company of Gatorade) who has recently released its own version of vitamin fortified water under the SoBe brand Life Water. The packaging of both products are virtually the same but neither really compare to Gatorade or Powerade - or other sports drinks for that matter. Vitamin Water and Life Water is just that- Water, with a few added vitamins and some flavor. Just as Gatorade has no added benefits to individuals not on an exercise program, I do not see any benefit to paying for flavored water, only because I like plain water and drink plenty of it.

[Darren Rovell]

Jeff,
I'm not promoting Gatorade. My blog is on the good and the bad of Gatorade. I talk about everything involved with the brand.

[Colin McFadden Roan]

I really dig the vitamin water and have for some time. Gatorade and that crap is WAY too sweet for my taste. I like the varied tastes of the vitamin water, especially their teas. Most teas you can get at the convenience store have tons of crap in them so I appreciate a product that I can drink that tastes good and will actually quench my thirst. As a long time fan I've Iverson, I'm happy to see him endorsing a product like this because he only endorses products he likes and uses himself. That's pretty cool.

[jefferson]

Vitamin water makes a really tasty light dessert though. If you put it in the freezer for an hour it turns to grantia (a sign of all the sugar) and winds up being really really tasty. The best ones for this are energy and focus I think.
i love vitamin water

[stefanie]

yeah i am with the bro that vitamin water is even better than carrie underwood!so dont make problems about it is the best vitamin water i ever drink.

[johanna]

i think that everyone have the liberty of consume what ever they want so dont make such a problem of this.i they want to drink it so let them do it.

[roxana]

There's a new prduct out there called SoNu Water which is similar to Vitamin water except (I think) it's a little bit better. There's no after taste and it has vitamins, electrolytes and antioxidants. It comes in 6 different flavors- which are all a combination of 2- such as pomegranate/acai, strawberry/cranberry, mango/peach, blueberry/pear, lemon/tangerine and tropical/passiont fruit. You guys should check it out.

[Anti-Aging Vitamins]

i tried vitamin water. they taste sweet but not for me. i am 55 and i need my regular double dose to keep healthy. rgds