Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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About a month ago, I reported that Glaceau's Vitaminwater had signed a slew of athletes in order to relate its product to those who usually chose Gatorade or POWERade on their sports drinking occasions. Here's an early look at their ad with Allen Iverson:
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I recently discovered the Gatorade blog and find it interesting that someone seemingly promoting Gatorade would also promote a competitor in Vitamin Water. Sure they have signed many athles to endorse the product but why? It appears Glaceau is making an attempt to get ahead of the Pepsi marketing curve (which is the parent company of Gatorade) who has recently released its own version of vitamin fortified water under the SoBe brand Life Water. The packaging of both products are virtually the same but neither really compare to Gatorade or Powerade - or other sports drinks for that matter. Vitamin Water and Life Water is just that- Water, with a few added vitamins and some flavor. Just as Gatorade has no added benefits to individuals not on an exercise program, I do not see any benefit to paying for flavored water, only because I like plain water and drink plenty of it.
Posted by: J McElfresh | June 01, 2006 at 11:23 AM
Jeff,
I'm not promoting Gatorade. My blog is on the good and the bad of Gatorade. I talk about everything involved with the brand.
Posted by: Darren Rovell | June 01, 2006 at 11:40 AM
I really dig the vitamin water and have for some time. Gatorade and that crap is WAY too sweet for my taste. I like the varied tastes of the vitamin water, especially their teas. Most teas you can get at the convenience store have tons of crap in them so I appreciate a product that I can drink that tastes good and will actually quench my thirst. As a long time fan I've Iverson, I'm happy to see him endorsing a product like this because he only endorses products he likes and uses himself. That's pretty cool.
Posted by: Colin McFadden Roan | July 27, 2006 at 05:56 PM
Vitamin water makes a really tasty light dessert though. If you put it in the freezer for an hour it turns to grantia (a sign of all the sugar) and winds up being really really tasty. The best ones for this are energy and focus I think.
i love vitamin water
Posted by: jefferson | June 13, 2008 at 01:22 PM
yeah i am with the bro that vitamin water is even better than carrie underwood!so dont make problems about it is the best vitamin water i ever drink.
Posted by: stefanie | June 13, 2008 at 01:26 PM
i think that everyone have the liberty of consume what ever they want so dont make such a problem of this.i they want to drink it so let them do it.
Posted by: johanna | June 13, 2008 at 01:27 PM
There's a new prduct out there called SoNu Water which is similar to Vitamin water except (I think) it's a little bit better. There's no after taste and it has vitamins, electrolytes and antioxidants. It comes in 6 different flavors- which are all a combination of 2- such as pomegranate/acai, strawberry/cranberry, mango/peach, blueberry/pear, lemon/tangerine and tropical/passiont fruit. You guys should check it out.
Posted by: roxana | June 25, 2008 at 01:25 PM
i tried vitamin water. they taste sweet but not for me. i am 55 and i need my regular double dose to keep healthy. rgds
Posted by: Anti-Aging Vitamins | June 30, 2008 at 10:31 AM
It's good to drink with a vitamin water like gatorade b'coz it gives you energy and their are other vitamins water and the anti aging products is of the example of that....
Posted by: dan | April 30, 2009 at 03:48 PM
It's good to drink with a vitamins drink like gatorade it gives you a new energy and their other vitamins water that is good in our body in one example of that isanti aging products...
Posted by: hance | April 30, 2009 at 03:55 PM
I am always looking for some good site of flavored water. this is a good site where i have
found some good knowledge of flavored water. i would like to tell my friends about this
site.
I also found a site http://flavoredwater.net .Here I found a lot of important quotes of
flavored water. You may also take round to the site.
Posted by: Flavored Water | May 17, 2009 at 03:55 PM
This is a wonderful site of flavored water. Someone who wants to know exactly what is
flavored water and how it is made can easily try this site .
I also found a site http://flavoredwater.net .Here I found a lot of important quotes of
flavored water. You may also take round to the site.
Posted by: Flavored Water | May 17, 2009 at 03:56 PM
i found a cool review of vitamin water here: http://onthebutton.wordpress.com/2009/06/18/vitamin-water/ it's not so much about the drink as it is about the brand. but interesting nonetheless.
Posted by: mark mason | June 18, 2009 at 11:43 PM