My Photo

June 2008

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30          

Darren Rovell's books

Blog powered by TypePad

« March 2006 | Main | May 2006 »

Gatorade Endurance and Endorsements

Karnazes_dean_webI've reviewed all the sites that Gatorade will have its Endurance Formula at and there's definitely something missing -- ultramarathons. I'm wondering if those at Gatorade are steering away from these races because they are kind of for people that will admit themselves are freaks of nature. Take Dean Karnazes, for example. His book, "Ultramarathon Man," is an unbelievable tale of this guy that runs like Forrest Gump. Anyway, Karnazes is doing this racing tour called the North Face Endurance Challenge. Beginning on Sept. 17, he'll start his tour of 50 marathons in 50 straight days. It's obviously sponsored by North Face, but the drink sponsor is Cytomax. I'm wondering what the negotiations were and if Gatorade was at all interested. Karnazes is, after all, the ultimate endurance athlete on the planet. He ran 350 miles continuously in 80 hours and 44 minutes.

Sidney Crosby Gatorade Commercial

P1_crosby2I always check where I'm getting hits from, and over the past couple days I've been slammed with people typing in Google, "Sidney Crosby Gatorade commercial." Having not seen it, since his deal is only with Gatorade Canada and this would not run in the United States, I did a bit of research. Apparently there's a commercial with the Pittsburgh Penguins rookie -- that is, at the very least, running in movie theatres in Canada. The plot of the commercial is very simular to the ads with Peyton Manning, Derek Jeter and Yao Ming and "Little Jimmy" where Crosby invites himself into a pickup hockey game. The whole neighborhood then gets into the act and at the end, all the kids are chasing Crosby. Funny thing is, the neighborhood element is actually part of the theme of a Gatorade commercial that was filmed but never was run. It was the dramatization of a true story of Michael Jordan, who one day while driving through Venice Beach, decided he wanted to play in a pickup basketball game. Thinking it was a good story, Gatorade went back to film it, but when Jordan retired, the commercial was scrubbed. If any one has seen the commercial with Sid "The Kid" in it, let me know what you think of it.

Want To Find A Vein? Drink Gatorade.

DrawbloodI've never heard of this one before. I was reading the Daily Northwestern, the great student paper at my alma mater. There was a story in the publication today about a blood drive, that so many students showed up to that they had to turn people away. Anyway, I'm reading the article and I stop at this paraphrase: "If a vein is hard to find, (blood donor specialist Mona Haider) prescribes Gatorade, which helps the vessel stand out." Now I know that if you drink a lot of water an hour or two before getting your blood drawn, they say your veins will show up bigger, but the way this was described, it seems like this happens more instantaneously. I mean, surely they aren't waiting an hour for these people's veins to show up. Any one out there know if this makes physiological sense?

Gatorade Has New Flavor: Victory Lane Orange

Victory_laneJust when I announced that I was down to my final Gatorade flavor (Ice Punch), the brand has to unveil a new flavor that I apparently now have to go find. Luckily, our loyal readers are always on the lookout and report to me anything that I miss. Reader and frequent comment poster David Evertsen writes about his new discovery called Victory Lane Orange:

"It is definitely less watered down tasting than the original orange Gatorade -- richer tasting. It just seems like a better orange taste. The color in the bottle is also a deeper orange than the original. I went over and grabbed a regular orange since I haven't had it in a while and did a side-by-side taste test. This new flavor was a little sweet, but don't take that as being overly sweet. You won't be turned off."


The Next Great Sports Drink: Coca-Sek

Coca_sek_1I just read a very interesting story in the Los Angeles Times about this drink called Coca-Sek. It's bottled by a Colombian tribe called the Nasa and its advertised locally as "more than an energizer." The article says that the tribe plans on selling it nationwide in Colombia, "targeting the same consumers who drink Gatorade or Red Bull, both highly popular with Columbians." If you haven't guessed it yet, this product comes from the coca leaves, whose extract is also used to produce cocaine. A drink using Coca leaves? It's not that original. According to various books published on the subject, Coca-Cola featured coca leaf extract in its early going years, though people at Coke often deny this. According to the Times, the Nasas pay about $15 for a 30-pound bag of coca leaves, which each bag making about 300 bottles of Coca-Sek. It is said that the coca leaf provides vitamins and minerals, including calcium, potassium and magnesium. "It's better than Gatorade," says Franky Rios, the engineer at a bottling plant that produces Coca-Sek. Of course, there's no chance this drink gets sold in the United States and it's possible it might not even get approval to sell it throughout the country. Colombian drug enforcement is worried that the coca leaves supposedly being transported for Coca-Sek would go to drug traffickers to make cocaine.

Christian Group Borrows Gatorade Motto

GoderadeA religious group out of Indiana by the name of the Wabash Christian Men is hosting a lock-in with junior high and high school youth on May 5, according to a publication called The Journal Review in Crawfordsville, Ind. The lock-in features area youth pastors and includes an all-nighter of fun and games. The theme is "Faith: Is It In You?" which is of course a take-off of the famous Gatorade slogan.

Chris Legh Responds...

Out of fairness to Chris, I will run his response to me in entirety:

"Firstly, I would like to say that I am extremely disappointed, not to mention extremely agitated, that you have gone ahead and written such rubbish about myself, my health, my career and my sponsors, without first checking up on the facts. You have not only jeopardized my relationship with Gatorade, but also their integrity. If it is your 'duty' as you stated, to get questions answered, then surely it is your duty to also get the correct facts before writing anything. I also detest the fact that you are directly challenging my personal integrity, by stating that I am lying to my sponsors.

The fact that I have had most of my sponsors with me throughout a very turbulent career is surely a testament to my relationships with people who are not only sponsors, but now close friends."

"The initial press release put out by Ironman Australia media, which seems to be the original source of all this saga, with the so-called quote from my wife, was not only a misquote, it was a 'made-up' quote, as there was no interview between my wife and the reporter in question, post the race. If you had cared to look at the bottom of the second press release, which you have also referred to, then you will see that it says that my wife was misquoted."

"The main issue that needs to be clarified here is that my PFO and subsequent respiratory problems have absolutely NOTHING to do with dehydration or any of my intestinal/nutrition problems in Kona 1997 or since. They are two completely separate medical issues, which are in NO way linked."

"If you care to look back over the interview we had last year, I stated:

Q: How soon did you know during that race that things weren't going well? 

Chris: I knew from the beginning things weren't going well. I had an average swim and was still in the race at that point, but once I got on the bike, I couldn't keep anything down. At about the halfway point on the bike, I was six minutes behind the pack. I put my head down and worked myself back to the lead group, but every time I would try to eat or drink, I would vomit it up. I got off the bike in second place, but with 12 miles to go, I really started to deteriorate. I was zigzagging my way through trying to get to the end."

"As I said, it was purely a case of dehydration.  I was vomiting from the beginning of the day and couldn't keep anything down.  After 8 hours of vomiting and not being able to put anything back in, I was of course going to be diabolically dehydrated. When I presented to the hospital, my intestines were gangrenous, a direct consequence of the dehydration and NOTHING to do with a PFO, which at that stage had not even been diagnosed."

So, knowing what you gained from my interview, I am still at a loss as to how you can call into question the integrity and foundations of the commercial.

In answer to your questions:

1. When did you first find out about your PFO? How did you discover this? If echocardiogram, had you had echos before. If not, why not?

I first found out about the PFO in 2001. I found out about it during a routine medical examination for an insurance policy, via a stress echocardiogram.

2. How much did the people at Gatorade and your other sponsors know about your condition after you found out? It seems like it was kept pretty quiet.

"When I first discovered the PFO in 2001, I was told by the doctor that it was a fairly common issue, with approximately 25% of the population having one. I asked if there was any need for concern or further treatment, and he stated that issues could only arise if I was to scuba dive, other than that, I would lead a perfectly normal life. It was never mentioned to anyone and there was no 'keeping it quiet,' because it had never been a problem in my life. There was no need to mention it to GSSI, as I was there to try and find answers to the problems I was experiencing with my nutrition and dehydration issues.  Something that was not linked in ANY way to my PFO.

When the respiratory problems occurred in Coeur d'Alene last year, it was only the third time it had surfaced in over 200 events, and so I sought further medical intervention immediately.  It was only then determined that there may in fact be a link between the PFO and my BREATHING problems.  Once again, I must say, NOTHING to do with my previous dehydration and intestinal issues."

"You state that my cover was blown last week after racing IMOZ, when in fact all of my sponsors, GSSI included were aware of the problems after CDA last year. Prior to IMOZ, all of my sponsors were aware of the fact that if I was to have further respiratory problems, that I would retire from racing Ironman events and focus on shorter distance races."

"Please refer to The Australian newspaper article dated 15th Feb 2006, where I stated: "Because of the problem, Legh has two racing plans this year. PLAN A: is a successful race in Port MacQuarie and then a return in October to the Hawaiian Ironman. PLAN B: if the PFO returns during Port MacQuarie, will be to bypass Hawaii and focus on half-Ironman races and other shorter triathlons. Clearly there was no hiding of my condition, as The Australian is one of our country's largest newspapers."

3. This is a quote from your wife in a recent publication..."When he gets dehydrated, it causes the blood to thicken and leak into his lungs causing him to vomit blood and reduce his lung capacity." How much do you believe your dehydration problems were linked to your diet and sweating versus your PFO problem?

"As I said in my introduction, this supposed "quote" from my wife, was not only a misquote, it was a made-up quote! She didn't speak to the journalist, let alone make that statement. My wife is medically trained, and anyone who is medical surely knows that it is impossible to vomit up anything that has somehow leaked into your lungs!!! Once again, there was no dehydration issues whatsoever in the Australian Ironman, and I was coughing up blood, due to pulmonary oedema, not vomiting it. As Doctor Bob Sallis told you, the two issues are completely unrelated."

"Since my testing at the GSSI, I have not had one issue with nutrition, dehydration, vomiting or stomach bloating in over 50 events, located in the jungles of Borneo, the tropics of Thailand, the heat of Mexico, to the lavafields of Hawaii. Whereas, prior to the testing, it was my standard joke amongst friends that there were two certainties in Ironman racing, that my left shoulder was covered in vomit and my right shoe filled with pee. So, again, I know 100% that there is absolutely no link between my dehydration and PFO problems."

4. Your Gatorade commercial obviously focused on your great win at

Coeur d'Alene in 2004, thanks in part to a dehydration strategy. Some will say that this calls into question Gatorade's work with you since it might have been less about hydration than we might have thought. In all honesty, did your work at GSSI allow you to be less dehydrated or did it vary race to race -- as it seemed to have -- because of your unknown condition?

Knowing what you know now, how would you view your Gatorade commercial? Do you think it could ever run again, knowing that there might have been other things involved with your breakdown in Kona that day other than dehydration?

"Of course dehydration levels are going to vary from race to race, as conditions obviously change!

GSSI set me a protocol, which varies accordingly, and as I stated above, I have had no dehydration issues since. I am proud of my Gatorade commercial. Its foundations and the integrity of Gatorade and the GSSI are completely intact as I say for the final time, there was nothing further involved with my Kona breakdown, other than dehydration!!!!"

"In closing, I would like to express my sincerest thanks to the staff at Gatorade and GSSI for keeping me on the road. My career would have been over long ago and a lot more painful without them. There is a reason they are the number one selling sports drink in the world.......Cheers to some great racing ahead."

Coca-Cola Blak Is Sik

Cocacola_blakI know this is a bit off topic, but Coca-Cola Blak might be the best drink I've ever had. Man, is that good. I know coffee is a diuretic, but since it's only half, it's better chugging down one of these things before a race than one of those Starbucks Frappucinos. I'm definitely going to try that. I'm trying to think if there's a good combination that would go with a sports drink. Coffee and a sports drink wouldn't go. Any suggestions?

Gatorade Doc Explains Legh

BobsallisI started to get some answers today surrounding the Chris Legh situation (If you need to be filled in, scroll down a couple entries). I spoke with Dr. Robert Sallis (right), who is co-director of the Sports Medicine Fellowship and on the administrative faculty of the Family Medicine Residency Program at Kaiser Permanente Medical Center in Fontana, Calif. Sallis is also on the Gatorade Sports Science Institute's Sports Medicine Review Board. Here are some of the questions I had about Legh, with the responses from Sallis, who happened to be in the medical tent when Legh was brought in after his now famous fall just yards from the final at the 1997 Ironman.

Me: To your knowledge, when did Chris find out about his heart condition?

Dr. Sallis: I believe it was last July. I was with him on the course at the Coure d'Alene (where he had won the year before). He was walking and complaining that he was out of breath. He was shortly thereafter diagnosed with a PFO.

Me: That means that Legh knew about the condition while the commercials were running and his wife Sarah said this in a recent article: "When he gets dehydrated, it causes the blood to thicken and leak into his lungs causing him to vomit blood and reduce his lung capacity." It seems like she is making the connection that these two things are linked. (According to Chris, his wife did not even talk to a journalist and this quote was made up.)

Dr. Sallis: I don't believe they are related. I think they are two completely separate issues. When I was at that medical tent at the Ironman with Chris, he was not experiencing the shortness of breath that he was when I was walking with him last year. It was clear he was a heavy sweater, who lost a lot of fluid and salt combined with a flawed nutrition strategy.

Me: One of his symptoms he said with the PFO is that he would cough up blood. To your recollection was he coughing up blood in Kona nine years ago?

Dr. Sallis: No, he was not.

Me: He is an elite athlete. I would assume that means a highly tested athlete. Why wouldn't Gatorade know this about his heart going in to his testing at GSSI in 2003?

Dr. Sallis: His symptoms were so sporadic that it would be hard to diagnose. Before going into GSSI, athletes do get cardiac testing, such as a stress test, and they are required to fill out an extensive questionaire.

I'm glad I could talk to Dr. Sallis and clear up a couple things. I feel a little bit better about Gatorade's responsibility here. Though I still believe that while it is their job to find the correct hydration strategy for athletes, they might see it more fit in the future to make sure there is a greater battery of tests coming in to better evaluate what could be factors besides loss of fluids. I'm frankly amazed that Legh didn't have an echocardiogram (or so it appears) in all his years of high performance racing that might have been able to diagnose his heart condition. Then again, all these NBA players in recent years have had heart issues discovered halfway through their careers, even after many physicals throughout their lifetime.

I have e-mailed Chris and I look forward to hearing from him as well.

The Final Flavor: Ice Punch

Over the years, I have attempted to drink every Gatorade flavor available in the United States. Well, I'm Icepunchdown to my final one: Ice Punch All-Stars. I haven't avoided it for any reason. It's just one of those that seems harder to find in my local supermarkets. I don't have one in my possession yet, but I figured I would build the anticipation. Coming up: My review of Ice Punch.