I've reviewed all the sites that Gatorade will have its Endurance Formula at and there's definitely something missing -- ultramarathons. I'm wondering if those at Gatorade are steering away from these races because they are kind of for people that will admit themselves are freaks of nature. Take Dean Karnazes, for example. His book, "Ultramarathon Man," is an unbelievable tale of this guy that runs like Forrest Gump. Anyway, Karnazes is doing this racing tour called the North Face Endurance Challenge. Beginning on Sept. 17, he'll start his tour of 50 marathons in 50 straight days. It's obviously sponsored by North Face, but the drink sponsor is Cytomax. I'm wondering what the negotiations were and if Gatorade was at all interested. Karnazes is, after all, the ultimate endurance athlete on the planet. He ran 350 miles continuously in 80 hours and 44 minutes.