More on Sidney Crosby & Gatorade

Today's Globe & Mail has a story about hockey phenom Sidney Crosby and his relationship with Gatorade Canada. The article talks about how Crosby is now the most expensive active hockey player in the endorsement game. Gatorade signed him to a deal, along with the likes of Reebok (now owned by Adidas), before he played a single game. Crosby has two more games in his rookie season and is three points away from 100. The 60-second Gatorade commercial, which apparently debuted in movie theatres first, hits television sets in Canada today.

This is how the newspaper describes the spot: "(It) shows Mr. Crosby throwing his stick into a pile to join a game of street hockey. As word gets out, dozens of others flock to the street for a chance to play with the NHL star, and the pile of hockey sticks grows into a small mountain."

It's a great coup for Gatorade to have Crosby and if he gets big enough, they might just have to extend his contract to make it a North American deal. According to an article in a publication called Strategy Magazine, Gatorade Canada's marketing manager Jeff Jackett had been following Crosby from Dec. 2003 until he signed him in March 2005. They even interviewed people in his hometown of Cole Harbour, Nova Scotia, to find out more about his personality. "(Jackett helped) people (internally) understand the significance of signing Crosby using the Jordan analogy," said his boss marketing director Derek Estabrook.

The story in Strategy actually mirrors a story I heard about cutouts of Jordan, which were stolen from stores. Crosby's cutouts were also stolen and sold for as much as $135 on eBay.

In the Globe and Mail piece, Jackett is obviously ecstatic with the signing of Crosby.

"He's priming himself to be the next great pitchman in the game," Jackett said. "It's something that he's seemingly been ready to do for quite some time. There's just something about him that the public seems to love...It seemed character-wise, he was very solid and came from a good home and upbringing. These things are very important when it comes to choosing your athlete."

Said Crosby: "I don't think I'm a natural actor by any means. I don't have the skills for stuff like that, but I try my best."

Comments

[Todd Charske]

How much Gatorade do you think these players actually drink? I know this is s site for the drink but don't ya think they drink water?

Sorry

Todd Charske

[Darren Rovell]

Todd, This is always the elusive question since it's so hard to tell.

[Jim A]

Powerade is the NHL sponsor, but a lot of them drink the stuff between periods in the locker room and stick with h2o on the bench

[Todd Charske]

Anybody actually know are is this speculations. I guess I'm asking are you actually in the locker rooms?

- Todd Charske

[Todd Charske]

I'm guessing from the lack of comments that nobody really knows the amount pros drink during games. No big deal I guess. Thanks for the commments.

- Todd Charske

[Todd Charske]

Ok

- Todd Charske

[Todd Charske]

HEY O CREW!!!! How's hockey?

Todd Charske

[Todd Charske]

I drink Gatoraide if it matters. Although not necessarily during sporting events more just because it taste good.

Todd Charske

[Todd Charske yes Todd Charske again!]

How many people do you think drink it just for taste? how many do you think drink it for sports. I think probably most are casual drinkers.

Todd Charske

[Todd Charske yes Todd Charske again!]

My son aksed today:

Daddy which is stronger a t rex or a Dragon?

By Jacob Todd Charske on 1/29/2007

[Todd Charske]

Guess the kid thing dcoesn't work here?

- Todd Charske

[Todd Charske]

Anybody

[Todd Charske]

Let's say I break into your house...
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>A lady wrote the best letter in the editorials in ages!!! It explains
>things better than all the baloney you hear on TV.
>
>Her point:
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>Recently large demonstrations have taken place across the country
>protesting the fact that Congress is finally addressing the issue of
>illegal immigration.
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>Certain people are angry that the
>US might protect its own borders, might make it harder to sneak into this
>country and, once here, to stay indefinitely.
>
>Let me see if I correctly understand the thinking behind these protests.
>Let's say I break into your house.
>Let's say that when you discover me in your house, you insist that I leave.
>But I say, "I've made all the beds and washed the dishes and did the
>laundry and swept the floors.
>I've done all the things you don't like to do.
>I'm hard-working and honest (except for when I broke into your house).
>According to the protesters:
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>You are Required to... let me stay in your house
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>You are Required to... add me to your family's insurance plan
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>You are Required to... educate my kids
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>You are Required to... provide other benefits to me and to my family
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>(my husband will do all of your yard work because he is also hard-working
>and honest, except for that breaking in part).
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>If you try to call the police or force me out, I will call my friends who
>will picket your house carrying signs that proclaim my RIGHT to be there.
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>It's only fair, after all, because you have a nicer house than I do, and
>I'm just trying to better myself.
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>I'm a hard-working and honest, person, except for well, you know, I did
>break into your house.
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> And what a deal it is for me!!!
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>I live in your house, contributing only a fraction of the cost of my keep,
>and there is nothing you can do about it without being accused of cold,
>uncaring, selfish, prejudiced, and bigoted behavior.
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>Oh yeah, I DEMAND that you to learn MY LANGUAGE so you can communicate with
>me!!!
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>Why can't people see how ridiculous this is?! Only in
>America.
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>If you agree, pass it on (in English). Share it if you see the value of
>it.
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>If not, blow it off... along with your future Social Security funds, and a
>lot of other things.

I, Todd Charske, received this e-mail today. Normally I'm all patriotic but I have to think isn't that what we did to the Indians when we came to america?

Todd Charske

[Todd Charske]

WHY DO I BLOG and use my real name?

I blog because t.v. has no redeeming value plus I want to get my name Todd Charske all over the internet so if someone trys to find out information about me all they see is a bunch of meaningless stuff in blogs! Funny how putting my name all over the internet is more private then using a code name!~

Thanks

Todd Charske!

[Todd Charske]

My favorite websites:
http://churchhelp.blogstream.com/
http://lawyersblow.blogstream.com/
http://www.blogstream.com/profile.mod?PRID=17694
http://www.blogstream.com/profile.mod?PRID=20156
http://lawyers.sulekha.com/

[Todd Charske]

I like these also:

http://toddcharske1.point2agent.com/
http://www.sulekha.com/groups/DiscussionHome.aspx?forumid=1204165
http://www.sulekha.com/groups/DiscussionHome.aspx?forumid=1236825
http://firstinthirst.typepad.com/darren_rovells_blog_on_al/2006/04/more_on_sidney_.html
http://forum.bible.org/viewtopic.php?p=73827&sid=2b1853744dece7f24fa89454a895f38d

[Todd Charske]

Thought it'd be nice to show some of my other web stuff I like!

Thanks

Todd Charske

[Todd Charske]

HI

- Todd Charske