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Darren Rovell's books

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« Gatorade Again Behind PepsiCo Profit Rise | Main | Gatorade On Connecticut Schools Banned List »


John Dillon

Pepsi is about to get its ass kicked new week in a major lawsuit with Glaceau. If Glaceau gets a restraining order against Pepsi that wont't be too good for their image or the stock.

I say we short Pepsi on Tuesday may 2nd

Mike Intagliata

I tried that Sobe water it taste like garbage. They really tried to knock off Vitamin Water. If I was Gatorade I would be more concerned about Vitamin Water than anything else. Sobe or Pepsi is going to get their tail kicked by the taste of the real Glaceau Vitamin Water


Life Water tastes a little bit more watery that Vitamin Water. I don't think it's a slam dunk deal. Did they copy it? Yes. Is there confusion? I'm not sure. There are plenty of competitive products that taste the same.

Christine (wife of Greg DeSantis and drinker of Vitamin Water while Greg is drinking Gatorate)

At a store down street from me, Life Water is stocked with Vitamin Water. They are literally mixed together, and the owner seems to think they are the same thing- he is stocking only one or the other depending on color. I was not happy to find out that my favorite Vitamin flavor was not in the cooler because had been replaced by the same color of Life Water. At least one person is confused.


Great to hear from you. You guys are officially the first family of the Gatorade blog. Congrats. Seems like the people at Vitaminwater would love to have you as a testifying witness if it gets to a trial. And while they're at it, they might as well get the owner of the store as well. Thanks for weighing in.

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i like this part of the post:"Wade has been drinking a lot of fluids to prevent dehydration, which is at the root of his cramp problem, the paper said." is very good

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I recommend to drink water everytime you practice exercises because Pepsi, for example, has a lot sugar and some other chemicals, and Gatorade seem to me like a commercial drink that is more appealing than water, however, it is again unhealthy.

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When you just want to drink, the only thing which will be dreaming - it's about clean
... Whether there will be so that you consume too many vitamins. ...
Gatorade contains 50 calories, including 14 grams of sugar.Thank you


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