My Photo

April 2007

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30          

Darren Rovell's books

Blog powered by Typepad

« Sobe Life Water = Glaceau Vitaminwater | Main | NCAA Denies Gatorade Spotlight »



"the majority of Gatorade's bottles are purchased by men and boys, it isn't too beneficial to intentionally shape your product like a piece of male anatomy."

Well, history has shown us that the majority of phallic worship has been by males. In the ancient times, swords and daggers were often phallic shaped to represent the masculinity of their weilders. In mythology, many warrior and fertility gods--Freyr in Nordic cultures, Hermes in Greek, Shiva in pre- and post-Hindu India--were shown as constantly erect. The great Roman general Julius Caesar, considered for thousands of years to be the epitome of masculinity, towed a giant margble phallus behind his chariot during his triumphant parade through the Roman city.

In more modern times, Sigmund Freud, "the father of psychoanalysis" saw idolation of the penis to be "almost universal." In his novel "The Sun Also Rises" author Ernest Hemingway also explored the male fixation with the phallus.

So, Mr. Rovell, while it would be a stretch to say that the Gatorade company definitely had a phallic shape in mind, it would be equally absurd to state that they definitely did not or that this similarity would negatively affect sales to males, young or old.


In ancient times, when people felt bad they used to eat poo to try to feel better. Most of them died. Just because people have done things in the past doesn't mean a whole lot. I think the "phallic shape" is used so often because it just a logical shape to make things you want to poke through.


I see a silly argument like this as an opportunity.
There is a way to make this work int he favor of Gatorade.
Without being overt or gross or nudge-nudge wink-wink.
But there's a way to make this great.

Simone deMontfort

Sexual imagery is everywhere in advertising. Check out the Acura logo - it's a vagina.

Generic Viagra

I find very funny this comment about How Phallic Are Gatorade Bottles?

Menopause Symptoms

Is a interesting process I enjoyed this post while I was reading is curious.

International Real Estate

The bottles fabrication is a curious method I never imagined this way to do that, is very interesting .

Buy Viagra

these gatorade bottles haves a phallic shape ? I never notice that before.

Cheapest Viagra Online

Also the coke bottle haves the curves of a woman.


Its curious the bottle of gatorade doesn't have the same shape in our country

Edson Valsechi Music

I just drink gatorade and don't think about it.


Phallic gatorade bottles? WTF are these executive are crazy ?

Poker Betting

Ergonomic excuse doesn't convince me


These mind games of Gatorade are a very interesting strategy.

All Medical News

I think that this kind of things isn't important, the most important is that is a healthy drink.

inversiones rentables

I really like this blog, you are very good making them. I say that the issue discussed in this blog is quite interesting and of high quality.

buy cialis

I came across your blog via google when I was looking for a way to cover a corkboard with fabric. Thank you SO much for the step by step instructions. I am in love with my "new" bulletin board and will be sure to do this fun and easy craft again. I tried to do the buttons as well on my push pins, but to no avail, they didn't work. Do you have some advice for those? Maybe I didn't use enough glue? Maybe I should have used thumb tacks in lieu of push pins? I would love your advice!

sildenafil citrate

Rivera would have to give up a lot of the money he's already raised for his Senate bid because it's corporate -- but his donors could give it back to him. But there's also word that strategist Carlos Curbelo may throw his hat in. A little over a year ago, Curbelo lost to Rivera by a sole vote in the race to chair the Miami-Dade Republican Party.

The race could have implications for other races on the ballot: Curbelo is loyal to Senate candidate Charlie Crist; Rivera is tight with his primary challenger Marco Rubio. But they share one thing with the Diaz-Balarts: both are ardent supporters of the embargo against Cuba. Curbelo has never held elected office.

Curbelo called Diaz-Balart the "personification of honorable public service. That's his legacy. Our community is losing a strong voice in Washington but is gaining a private citizen that will continue working for the causes that unite us."

Volker  from Germany

I randomly came on this side and would like to leave nice greetings. I would be glad if you visit my homepage also! Maybe you want to visit Sylt Westerland in Germany or the Baltic Sea for vacation?! We have there very nice flats with a nice view. Maybe we'll see soon!
Kind regards

Ajf 4

What is rich and poor, what is the second generation in life, as long as one should do something, brave, a person should simply happy life, don't consider so much, let oneself so trouble!

guanacaste costa rica

Not to mention the fact that, considering the majority of Gatorade's bottles are purchased by men and boys, it isn't too beneficial to intentionally shape your product like a piece of male anatomy.

viagra online

I just drink gatorade and don't think about it.

buy viagra

Thanks for the info but link don't working.

Buy Viagra

I think that those are ways to caught the attention of buyers because it is a publicity that comes to your minds through hide messages in this case the shape of the product that it is a factor that indirectly influence on that.


Hola,Ha hecho un trabajo muy bueno. Hay muchas personas en busca de eso ahora van a encontrar suficientes fuentes por tus consejos.espera para obtener más consejos acerca de que

The comments to this entry are closed.