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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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It was announced today that PepsiCo's beverage division revenue in the first quarter was up 12 percent to $1.99 billion. Carbonated soft-drink volume declined 1 percent, while non-carbonated beverage volume increased 18 percent, fueled by double-digit growth of its Gatorade, Aquafina, Lipton teas and Propel brands. Sports drinks, water and other non-carbonated beverages continue to rule over the non-carbonated beverages.
See water the fastest growing beverage in america!
- Todd Charske
Posted by: Todd Charske | May 02, 2006 at 03:43 PM
wow!!! great video! Make some more!!!!!!!!!
GO PENS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Sid the kid
Posted by: Mac | May 03, 2006 at 09:15 PM