Yes, that's how much of the formula will be served at Monday's Boston's Marathon. "The Marathon has three sources of funds: the sponsors, the entry fees and licensing agreements," race director Guy Morse told the Metrowest Daily News. "By far, the sponsorships are the largest piece, and it helps us keep the entry fees at reasonable levels. If we had to charge the runners the real cost of running the Marathon, it would cost each runner hundreds (of dollars)."
I'm sure the runners are glad for the subsidizing, but I've honestly reached the point where I will check the drink sponsor before every long race. If it's Gatorade, I'm ecstatic. If it's POWERade, I'm OK. If it's Amino Vital, I'm out. Literally, as in I'm not signing up for the race. I know, you say, 'Why don't you carry your drink?' I'm not carrying my drink in any race longer than five miles and there's nothing worse that cringing when you finally get to a hydration station.
By the way, for those of you long distance runners who haven't tried the Endurance Formula yet, you can go to www.itsonthecourse.com and download a coupon that will get you five bottles for $5.