Seth Stevenson at Slate has a very nice in-depth review of the POWERade spot, with the two Amish farmers, that resulted in the recent lawsuit, and the subsequent settlement that led to the spot's termination.
"The joy is entirely in the details," writes Stevenson. "The fact that one of them wears a yellow wrestling helmet while the other sports a royal-blue headband. The incongruously hard-edged rock on the soundtrack. The Pegasus-like wings attached to the horses, for no apparent reason. And, of course, the master stroke of having the Amish babe drop her bonnet—like a bobby-soxer in a '50s teensploitation flick. That all this happens in about seven seconds is both an impressive feat of concision and a wise tactic: The joke is head-slappingly simple ("Amish drag race" was the three-word pitch, no doubt), but it's over and done before it has a chance to wear thin."
Despite its creative angle, Stevenson ultimately gives the spot a B because he agrees with me and others that POWERade Option has to be compared to Propel, not Gatorade. I should note that the author says he got the details of the lawsuit from this site: "I'm taking this text from a Gatorade blog -- the very existence of which stunned me. Can we trust the work of a man who writes a blog devoted solely to Gatorade? In this case, I think we can.)"
Thanks for your vote of confidence, Seth. I'm not sure what you would have said if you realized I wrote a book on the brand as well. By the way, you can read his article here: http://www.slate.com/id/2138668/