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Darren Rovell's books

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« Suspicious Gatorade? | Main | Gatorade Vs. POWERade Option: Blow Out Coverage »

Comments

David Wen

Once a company acknowledges its rival by suing them, then you realize just how much they're, in a sense, scared of them.

$75,000 is a small amount of money for these two corporate giants.

slmlc02

OR, they are taking a stance on a product that seems to be a rip-off of their Propel product. You wouldn't make a direct comparison between apple juice and coffee. Why compare Powerade Option to Gatorade when you should be comparing it to Propel.

Darren -- I can't believe you didn't see the ads during the tournament! Everytime I turned around there was one (except they were so short at only 15 seconds or so).

Darren Rovell

I was in Las Vegas from Thursday to Sunday doing a story so I really didn't see many commercials.

Keith

the reason gatorade hydrates so well is that the glucose (i.e. the sugar, the source of its calories) helps to get sodium inside the cells faster (using the sodium/glucose symport), which in turn draws water into the cells. If you had less glucose (like when they brought out Gatorade Light), it would be much less efficient. The assertion from these commercials that the calories are there to give you energy is amuzing. The extra calories are merely a byproduct of the primary role of the extra glucose, to help move sodium into the cells. Don't know why I'm posting this, but those commercials are so annoyingly unscientific that I couldn't help myself....

Sonny Joe

Ha, Ha, ha, I knew Gatorade was better. Powerade users are losers.

clarissa

hello, i had a question about this how are gatorade and powerade different??? which has more sugar? and which gives more energy?...........

sada

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kwertyuio

this blog sucks like crap

kwertyuio

im kidding gatorade rocks vitamin water tastes like barf

body detox

ee this coming. I knew the people at Gatorade were really mad when they saw the bottles of POWERade Option. I wrote about it in this space in September. Their problem was that the bottles and the advertising claim to have "80 PERCENT FEWER CALORIES THAN GATORADE." The issue of

how to detox your body naturally

w the people at Gatorade were really mad when they saw the bottles of POWERade Option. I wrote about it in this space in September. Their problem was that the bottles and the advertising claim to have "80 PERCENT FEWER CALORIES THAN GATORADE." The issue of course is that they are clearl

Clyde

I really like your blog and there are some interesting points made. There are so many sites out there which are badly presented that it's a pleasant suprise to find a good one.

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