Very rarely does Gatorade comment on its competition, but a whole series of stories about a study that reportedly showed that chocolate milk was better for muscle recovery than Gatorade woke up the sleeping giants.
Here is the official company response, hot off the press: "This was not the finding of the study. To clarify, the study found that Gatorade...which has less than one-third the calories of chocolate milk performed equally as well as chocolate milk and that both chocolate milk and Gatorade performed significantly better than a carbohydrate replacement drink."
Did you ever think that the innocent chocolate milk could cause such a fuss? If you drink chocolate milk instead of Gatorade, please weigh in.