I'm sure Gatorade officials don't want to see Pittsburgh Steelers safety Troy Polamalu hoisting any MVP trophies come Sunday night. Why? Because he is likely Gatorade's most high-profile critic right now. Check out what Polamalu told the Pittsburgh Post-Gazette before the season: "I think (Gatorade is) a whole money plot, you know what I mean? I don't understand how all that sugar can really help you. I think water is the best, definitely, and I think some water is better than others." Polamalu should thank his lucky stars that Cadillac, not Gatorade, sponsors the MVP award. Polamalu -- a two-time Pro Bowler in as many years -- is injured, but is expected to play in Super Bowl XL.
April 2007
Darren Rovell's books
Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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He defintely has a unique outlook. I saw that before the season too.
Posted by: Steve | February 04, 2006 at 11:33 AM