Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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I've been holding out on this for weeks, even as I received hundreds of requests for me to put the great new Gatorade commercial on my site. Well, I've finally found someone who has linked it up. Being that it's not my own legal responsibility, please enjoy this on their servers: http://www.opt1mus.com/home-new.asp?play=true
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