New Gatorade Ad

Gatorade has done it again. Or at least that what they tell me. The office is buzzing about this new spot that is called "Winning Formula." I somehow haven't seen it yet, even though it ran twice during Game 1 and Game 2 of the World Series. Here's how it goes. Michael Jordan heaves up that famous last second shots against the Cleveland Cavs from the 1989 playoffs, but instead of making it, clanks it. Remember that amazing flip by Derek Jeter in Game Four of the 2001 AL Division Series against the Oakland A's? Well, this time the A's Jeremy Giambi is called safe instead of out. Then comes Joe Montana's pass to Dwight Clark in the 1982 playoffs, except in the commercial Dwight doesn't catch the paul and the 49ers don't get a touchdown. According to the Chicago Tribune, Gatorade's advertising firm, Element 79, considered messing with many other endings including Flutie to Phelan, Christian Laettner's buzzer-beater and Brandi Chastain's kick that won the 1999 Women's World Cup. The point of the commercial seems to be that you have to have everything, including a drink like Gatorade, in order to make the big plays. When I see this commercial, I will get back to you. In the meantime, for anyone who has seen this, please weigh in!

Comments

[david canter]

When I first saw the ad on the eve of Hurricane Wilma, I actually thought I missed something and had to rewind it (Thank someone for TIVO) and then spent the next twenty minutes replaying it over and over and even calling two of my friends to ask if they had seen it....
Quite possibly its the most creative advertising I've seen in the last 5 years-- I mean these are EPIC life altering sports moments and here GATORADE (and their ad agency) reinvents their endings---
As two guys who pitch a beer would say- BRILLIANT

[Dave]

This commercial is amazing. You have to check out this new ad, Darren. It would be awesome if you could find a clip of it to link to in your blog.

[matt]

yeah could someone find the link

[kazimoto]

I found a link to the commercial:
http://www.opt1mus.com/home-new.asp?play=true

[Michael]

It's the most unbelieveable thing i've ever seen.
It make you question ANYTHING you see on TV. I mean if they can do that, then what else is computer enhanced or recreated?

[chuck phillips]

I was in a room when that exact campaign (now running for Gatorade)was presented to Electronic Arts in May 2003 (same jocks making same flubs). Although it was a contender another ran in its stead. I suspect that one of the "creators" re-created this one. It was better suited for EA, but I'm glad somebody did it.

[Dave]

Does anyone know where I can get a copy of this commercial?

[Fid]

Does anyone know where I can dowload Gatorade commercials for a school project I'm doing?

[Tim Edwards]

My son Eric Edwards plays for the Arizona Cardinals and I was wondering where I can see the commercial they made. If someone could email it to me that would be great.

Thanks,
Tim Edwards

[john]

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[Flarbenhuken Yurpoe]

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[Prashant]

I have a great ad idea for gatorade but i dont know who to pitch it to or contact. Anyone have a clue?