About 10 percent of the people reading this site right now have found me by wanting to find out more about the "Winning Formula" (Jordan-Jeter-Clark) commercial, so that's why we're talking about it so much. It's getting so much play that last week, the Washington Post had a question about it in its sports trivia quiz ("In an egregious act we'll refer to as 'sports memory homicide,' Gatorade doctored three famous plays in professional sports history for a commercial on Sunday's broadcast. Which play was NOT one of them? Answer: Luis Gonzalez's 2001 World Series winning hit). Here's one of the best lines I've seen so far courtesy of Peter Schrager from FoxSports.com: "Very cool, Gatorade. But, where's the Buckner scoop and jog to first?" It's funny. I was looking back at a 2001 Basketball Digest interview with Craig Ehlo. Check out what he said: "I'm upset at Michael Jordan. Not because he always seemed to make the big shots to beat us, but because the game-winning basket he made against us in the 1989 playoffs has been in Gatorade commercials. You can see me trying to stop him in the commercial, but I'm not getting any royalties and I know he is." Well Craig, are you at least happy now that the brand has revised what has happened?