I Saw The Commercial!

After a couple days of whining, I finally got Heather Mitchell at Gatorade to send me a link to the spot. Absolutely loved it. And I even love what Gatorade is doing with it. Nothing. Yep, that's right. They didn't put out a press release. They didn't let all the media know. They just rolled it out. There's been plenty of buzz about it and I think it's more authentic that they decided to sit this one out. Nonetheless, there has been a few articles talking about it. First came Eric Zorn of the Chicago Tribune and today, it's Monty Phan of Newsday. Phan wrote that although the statement in the ad "If you are a fraction off, it can change everything," is meant to apply to the science behind Gatorade, "it's the detail of the revisionist history-making plays that steals the show: the Cowboys defender celebrating after Clark misses the catch; Jordan clutching his head while the announcer says, 'Michale misses, Cleveland wins!'" After seeing the spot, I realized I got the point of the commercial wrong. The point that Gatorade is trying to make is that precision is as important in GSSI's labs as it is in sports. For those who have seen the ad, I've been told that the scientists pictures aren't actors. Featured is John Stofan, who really works at the Gatorade Sports Science Institute. For those of you who have requested that I show the ad at this site, I unfortunately can't do that. Gatorade doesn't own the footage and neither do I. If I can get the rights from the NBA, NFL and Major League Baseball as well as Gatorade's ad firm Element 79, I will let you know!

Comments

[Sully Henderson]

are the negative plays in that commercial real or digitally manipulated