People are continuously buzzing about the new Gatorade commercial entitled "Winning Formula." I'm surprised it has taken this long to trigger some controversy. Here's what's up. When Jordan misses the shot, the Cavs obviously win because there is zero time on the clock. When Derek Jeter is too late in his flip to Jorge Posada, the A's obviously tie the game and the Yankees can't win 1-0 as they did in that Game 3 of the 2001 ALDS. But when Joe Montana throws it over Dwight Clark's head, the game is not over. There is still one more down to go! The observation was made by Ben Dyer of Dallas Texas on his Web site, http://www.radicalbender.com/blog2. Ben writes, "In the ad when Dwight Clark missed the ball from Joe Montana, Cowboys defender Everson Walls could briefly be seen celebrating (Editor's note: It's a fist pump). However, setting aside the fact that Walls probably wouldn't be celebrating a play that he had no direct involvement in potentially preventing, the catch (or lack thereof as the ad theorizes) happened on third down. Meaning, there would not have been even the slightest hint of celebration by Walls because the 49ers would've still had one more chance to go for the endzone. (After the play, had the catch not happened, it would have been 4th and 3 with 51 seconds remaining and because the 49ers were down by 6, they would have obviously gone for it again on fourth down. So, year, exceptionally minor and geeky, but worth pointing out that that last little bit that the CG artists (Editor's Note: The visual effects house that did the work is Hydraulx) added in would not have happened." Got to hand it to Ben. He's right. It's very technical, but I'm sure the people at Gatorade's ad firm, Element 79, never thought of this.
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