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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
« Energy Drink For Children? | Main | "First in Thirst" Blog Tour »
Today, in the Tampa Tribune, Jeff Houck -- a former colleague of mine at the now defunct Foxsportsbiz.com -- did a question and answer with me about "First in Thirst." You can check it out at: http://www.tampatrib.com/Baylife/MGBHFYEQ4EE.html
Interesting talk
Posted by: Todd Charske | September 08, 2006 at 10:20 PM