Third quarter earnings for Pepsi dropped in part do to flat soft drink sales of Pepsi and Mountain Dew. But Gatorade and its flavored water, Propel, helped save the day. Led by what CEO Steve Reinemund called "strong weather-driven demand," Pepsi's non-carbonated drinks experienced 24 percent growth. It's amazing how the the sports drink category continues to grow and grow by double digits every year.
April 2007
Darren Rovell's books
Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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