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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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Gatorade has been featured in Electronic Arts' Madden Football before, but the brand will make its debut in EA's NBA Live series in NBA Live '06. The game, which hit stores today, features rotating banners for the sports drink on the side of the court. Gatorade has been an official sponsor of the NBA for more than two decades.
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