The building of Gatorade’s 8th manufacturing plant got underway on Thursday in Wytheville, Va. The facility will produce Gatorade as well as the brand’s fitness water, Propel, when it opens in Sept. 2006. To celebrate the opening, NASCAR driver Matt Kenseth, who is a Gatorade endorser, drove onto the building site in a bulldozer.
"This is an exciting day for us and we've been looking forward to celebrating this occasion with the Commonwealth of Virginia," said Gatorade president Chuck Maniscalco, in a news release. "The Wytheville area is a wonderful community with excellent resources and economic factors, and is an important transportation hub to the Mid-Atlantic and Ohio Valley regions. We are happy to call this area home to our new plant."
The plant will reportedly yield 250 new jobs. The other Gatorade manufacturing facilities are located in Atlanta, Ga.; Indianapolis, Ind.; Dallas, Texas; Mountain Top, Pa.; Kissimmee, Fla.; Oakland, Calif.; and Tolleson, Ariz.