In recent years, companies have spent a significant amount of money trying to research their history. Nike recently took some employees off their PR staff to research the company's history -- they are calling it "The Nike Story" and there's a company in Chantilly, Va., called The History Factory (http://www.historyfactory.com/), a brilliant company that gets paid to research the background of companies and sometimes even makes museums for them. But, as I can attest to from reading every article on Gatorade ever written from 1966 to 1986, it's very hard to understand every little detail of a company's history. That being said, I'm shocked at the lack of research the people at Gatorade did when unveiling a fact on their new "Cooler Orange" drink (Orange and Cherry).
Here's the fact on the bottle verbatim: "Harry Carson and Jim Burt upended the Gatorade cooler onto the head of Bill Parcells after the Giants' 39-20 victory over the Broncos in Super Bowl XXI. The superstitious coach insisted his lineman continue the dunking the next season, beginning the now legendary 'Gatorade Dunk.'"
That is so dead wrong. As readers will find out in my book, or find out now devoted blogees and blogettes, the first dunk on Parcells was Game 7 of the 1985-86 season and continued through the Super Bowl. Burt actually started the trend, but he wasn't there to dunk it on Parcells at the season finale. Not only that, Parcells hardly insisted that his team continue the dunking the next season. He tired of it and so did Carson and the tradition stopped. My book even questions if Burt and Carson even invented the Gatorade Dunk. You might be surprised to find out the strong evidence against the two credited pioneers.