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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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We've written before about Gatorade being served to butterflies and horses, now we've confirmed chickens. According to the Akron Beacon Journal, people who are showing animals at this week's Summit County Fair are concerned about their pets overheating after 12 birds died from heat stroke on Monday. Said chicken tender Lindsey Burley: "We give Gatorade to the chickens to keep them hydrated."
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