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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
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BusinessPundit.com is one of the 60 blogs I check up on every morning. So I was happy when Rob at the site decided to conduct an interview with me about the book. To read about alcoholic Gatorade and Steve Spurrier's Coca-Cola habit, check out the interview conducted last week: http://www.businesspundit.com/archives/002074.html
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