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Darren Rovell: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Out in bookstores and online NOW. Published by AMACOM in August 2005.
Darren Rovell & David M. Carter: On the Ball: What You Can Learn About Business From America's Sports Leaders
Published in February 2003 by Financial Times Prentice Hall.
« Gatorade In Schools | Main | Gatorade or Tylenol? »
Fresh off my post on discussing schools and Gatorade, the Daily Breeze in California is reporting that the Los Angeles Unified School District will enter a five-year, $26 million exclusive contract with Pepsi to provide water, fruit juice and Gatorade to students. It is believed to be the largest drink contract associated with middle and high schools. School board members have to approve the plan next month to accept the deal.
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